| Created: | 3/12/2005 12:00:00 AM |
| Modified: | 11/4/2008 11:05:47 AM |
 Project: |
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| Advanced: |
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<p>Copyright TM Forum 2005<br/></p><p><br/></p><p><b>Extended Description</b><br/></p><p><br/></p><p>The Link Market Segment and Product processes analyze the basic consumption profiles of market segments and associate these with the product families available, as well as identify potential new product families for the market segments. The processes analyze segment purchase and decision issues, and their geographic locations.<br/></p>
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| Element | Name | Details |
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Gain Commitment to Marketing Strategy Activity |
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Establish Market Segments Activity |
Review Strategy | |
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Establish Market Strategy Activity |
Review Strategy | |
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Gain Commitment to Marketing Strategy Activity «SequenceFlow» |
| Element | Name | Details |
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Establish Market Segments Activity |
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Establish Market Strategy Activity |
| Tag | Value | Details |
| Brief Description | Analyze the basic consumption profiles of market segments and associate these with the product families available
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| ProcessID | 1.2.1.1.4 |
| Property | Value |
| mustIsolate: | False |
| isReadOnly: | False |
| isSingleExecution: | False |
| Object | Type | Connection | Notes |
| «Activity» Market Strategy & Policy | Activity | Nesting |