Define Marketing Capability Requirements : public <<ProcessElement>> activity
Created: 3/12/2005 12:00:00 AM
Modified: 8/22/2008 4:24:22 PM
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<p>Copyright TM Forum 2005<br/></p><p><br/></p><p><b>Extended Description</b><br/></p><p><br/></p><p>The Define Marketing Capability Requirements processes define and agree the marketing infrastructure capability requirements. The processes define and obtain agreement to the detailed infrastructure requirements to support the marketing strategies and forecasts. The Define Marketing Capability Requirements processes provide requirements, including process performance targets, for the development of new and/or enhancement of existing marketing infrastructure which are captured by this process. These processes include any cross-enterprise co-ordination and management functions to ensure that the requirements capture the needs of all stakeholders.<br/></p><p><br/></p><p>These processes provide input into the requirements capture processes in the Resource and Supply Chain horizontal process groupings.<br/></p>
Element Name Details
Gain Marketing Capability Approval
Activity  
   
Tag Value Details
Brief Description
Define and agree the marketing infrastructure capability requirements
ProcessID 1.2.1.4.1  
Property Value
mustIsolate: False
isReadOnly: False
isSingleExecution: False
Object Type Connection Notes
«ProcessElement» Marketing Capability Delivery Activity Nesting