<p>Copyright TM Forum 2005<br/></p><p><br/></p><p><b>Extended Description</b><br/></p><p><br/></p><p>Product Marketing Communications & Promotion processes deal with overall communication to customers and markets. Product Marketing Communications processes develop and manage communications to the market, prospective and existing customers. Communications involves both the message and the media. Product Marketing Communications can develop a message and manage its delivery through a bill insert, phone communication with customers, a magazine advertisement, or any other appropriate mechanism. Product Marketing Communications develops and manages interfaces with press/news, e.g., schedules press interviews, manages an editorial calendar to plan placements, etc.<br/></p><p><br/></p><p>Product Marketing Promotion on the other hand is the development of specific promotions to sell products, retain customers, and bring in new customers. Product Marketing Promotion processes create the promotional campaigns and advertising to reach the market, customers and channels. They develop the campaigns and collateral, whether direct mail, newspaper ad, etc. Product Marketing Promotion processes work with all other processes of Marketing, Sales and Offer, Brand Management, Market Research and Advertising Management to design marketing promotions and advertising, to determine trade show participation and presence, to support product introductions, etc. Product Marketing Promotion processes interface with Customer Relationship Management to execute the campaign. One of the key roles of these processes is to position the product in the market, especially versus competitive products.<br/></p>