Track Leads : public <<ProcessElement>> activity
Created: 3/12/2005 12:00:00 AM
Modified: 8/22/2008 4:24:22 PM
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<p>Copyright TM Forum 2005<br/></p><p><br/></p><p><b>Extended Description</b><br/></p><p><br/></p><p>The purpose of this process is to identify leads following on from marketing campaign advertising, or those that arise otherwise in the course of business and are collected here. Leads are tracked, evaluated and notified to other processes (e.g. Selling) for further action.<br/></p>
Element Name Details
Issue & Distribute Marketing Collaterals
Activity  
   
Tag Value Details
Brief Description
Track leads generated through marketing, or that arise in the course of business
ProcessID 1.1.1.3.2  
Property Value
mustIsolate: False
isReadOnly: False
isSingleExecution: False
Object Type Connection Notes
«ProcessElement» Marketing Fufillment Response Activity Nesting